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A Time When Heroes Fit in Our Hands

Step into a world where playtime had heart.
Our vintage toys are beloved by collectors and instantly exciting for today’s kids — timeless designs, bold characters, and endless imagination packed into every piece.

For collectors, these are authentic throwbacks to a golden age of toys — iconic, display-worthy, and rich with nostalgia.
For kids, they’re pure fun: toys meant to be held, played with, and turned into stories far bigger than the box they came in.

Whether they’re treasured on a shelf or brought to life on the living room floor, these toys bridge generations through play.

Classic toys. Real memories.
Ready for collectors — and built for kids to fall in love with all over again.

Main Street, New Richmond, WI 1957

My Story

I was born and raised in Massachusetts, where my love for comic books, trading cards, toys, and collectibles began at a young age. It started with well-worn spinner racks, cardboard long boxes, and the excitement of finding something special when you least expected it.

Over the years, that passion never faded — it followed me all the way to New Richmond, Wisconsin, where this shop was born.

Every piece here is chosen with the same care and curiosity that first pulled me into collecting. These are the kinds of items that bring you back — to Saturday mornings, local shops, childhood heroes, and the simple joy of holding something that meant (and still means) a lot.

This store is more than a collection of items. It’s a place for memories, nostalgia, and the thrill of the hunt. From one collector to another, I’m glad you’re here.

-Patrick Kent, Owner

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